Zoé Van den Boogaerde




JAM Hotel Artistic Service

Mai 2023-September 2024


As the JAM Hotel was preparing to open its second establishment, I was tasked with creating a strong and cohesive new identity that perfectly aligned with the values and vision of the project.

To achieve this, I worked closely with Base Design, who played a key role in reworking the visual and narrative identity of the JAM Hotel. Their expertise helped structure this new identity in line with the project's goals, while adding a creative touch that enhanced its impact.

My work involved overseeing the entire creative and strategic process, ensuring that the initial vision was translated consistently across all actions. I then led the rollout of this new identity, defining a unique tone for communication, organizing events, and selecting creative partners such as graphic designers, photographers, and artists. My goal was to bring together the right talents to create a captivating and authentic universe that fully reflected the essence of the JAM Hotel.